Publication & Package Design
The ask was to develop a program that will help change perceptions about
Okaloosa County and the Emerald coast while reinvigorating tourism in that area.
Edelman came up with the concept of “Flo-reality” to highlight what the Florida
beach vacation really is vs. its misconceptions and to challenge the out-of-towner
looking for more from their beach vacation.
With a lot of restrictions detailed in the delivery of this RFP, we got creative with
design and production. By using bright imagery and vellum paper, we were able
to highlight the hidden beauty that can be found in this region.
Design, Layout & Production: Lauren Warr
Art Direction & Layout: Connor Lesniak