National Mango Board
Package Design & Production
We needed to ‘wow’ the prospect with a creative, intelligent and smart
response. Important considerations included durability, portability and initial
impact of the package yet we couldn’t break the bank on materials or hire
expensive vendors, and we also couldn’t go too far down the
spectrum of fragile – and crafty – in case shipping was too rough.
The concept we landed on was a shipping crate carrying printed copies of our
submission where we use faux mango leaves as packing material. The submission
was wrapped in gradient-printed vellum and packaged like the mangos – to give the
impression you were reaching into a mango tree to pluck our submission like a juicy mango.
All packaging and book binding was produced in house, by hand.
Package Production & Assembly: Lauren Warr
Design & Creative Direction: Connor Lesniak