MOTO Dedicated Auto Care

Product Packaging & Environment

A samurai’s sword represents his soul and his armor represents his personality. His sword is his livelihood. His armor is his freedom and protection. Moto Auto Care realizes a man’s truck is combination of these two things: his livelihood and a representation of his personality.

Like samurai are completely devoted warriors, Moto men are completely devoted to caring for their trucks. The Moto brand design partners the idea of samurai armor and pin stripping—one of the most prominent ways men personalize their trucks.

Photography: Zach Beiser