Imagimonsters Children's School Supplies
Identity, Product Packaging
Imagimonsters came to life for the single purpose of making a boring object, like pencil erasers, fun and desirable—especially to little kids ages 6-10.
Each package is a monster, complete with name and personality. Packaging is mainly black and white, making the products "pop" and creating little 3D coloring books all kids can enjoy.
Strategy: Embrace Your Mistakes
Concept: Monsters Ate My Artwork
Photography: Zach Beiser