Imagimonsters Children's School Supplies

Identity, Product Packaging

Imagimonsters came to life for the single purpose of making a boring object, like pencil erasers, fun and desirable—especially to little kids ages 6-10.
Each package is a monster, complete with name and personality. Packaging is mainly black and white, making the products "pop" and creating little 3D coloring books all kids can enjoy.

Strategy: Embrace Your Mistakes
Concept: Monsters Ate My Artwork

Photography: Zach Beiser