FOCUS Brands

Book Design & Packaging

We created a special to-go package for the prospect from their
friends at Edible – complete with sandwiches, cookies, and our RFP
response. Instead of actual sandwiches we built our team books into
the construct of a McAlister’s Club sandwich, following every detail all
the way down to which piece of bread the mayo was on.

The result is pretty delicious in it’s own right.

This book was created and sewed by hand.

Design & Production: Lauren Warr
Design & Art Direction: Connor Lesniak


Featured in Fall 2015 Issue of HOW Magazine
Hermes Platinum Creative Award Winner 2015