Fashion is never meant to be static. Watching fabric flow across the body, you see a design in it's intended state, in motion. It is this movement as well as the deeper connection one gets with the designer that makes fashion film such a propelling force for the industry. Motion is implied and literal in the exhibit identity to reinforce this truth. Handmade texture was utilized to give a human element, already inherent in fashion.

Strategy: Closing the Gap
Concept: Kinetic Narrative

DE: Andi Mints
DE: Priya Palani