Package Design & Production
Beanitos asked us to come up with a digital campaign to promote their product,
a nacho chip made from beans, that would reposition their brand and new
packaging while ensuring long-term success in the marketplace.
Our idea? A revolution against the tyranny of the chip aisle. A call to arms to break
free from the reign of those lesser-itos* and embrace the high-fiber, 5 grams of
complete protein, nothing-articifcial-ever Beanitos bean chip.
All packaging and book binding was done in-house by hand.
Package Design & Production: Lauren Warr
Publication Design: Connor Lesniak
Creative Direction & Graphics: Peter Heid
Art Direction & Graphics Design: Francisco Vargas